Social Media 101 – Building a Foundation
In this episode, I explain the fundamentals of social media marketing, including platform differences, content basics, and how to get started with a simple strategy. Topics:
How to Create a Brand: Personal vs. Business
In this episode, I break down what makes a brand, how personal and business brands differ, and how to align identity with strategy through logos, voice, and visuals. Topics Covered:
The Strategy of Content Marketing
In the first episode of the newly revived This is Marketing Podcast, host Ross Morrone—marketer, educator, and strategist—breaks down the one thing that makes or breaks content marketing success: strategy. While most marketers focus on producing more content, Ross explains why purpose and planning matter far more than output. Learn the difference between content creation […]