In the first episode of the newly revived This is Marketing Podcast, host Ross Morrone—marketer, educator, and strategist—breaks down the one thing that makes or breaks content marketing success: strategy. While most marketers focus on producing more content, Ross explains why purpose and planning matter far more than output. Learn the difference between content creation and content marketing, how to align your goals with your calendar, and why paid promotion plays a role in organic growth.

What You’ll Learn:

• How to think like a content strategist, not just a content creator
• The difference between tactical output and strategic marketing
• What it means for content to be evergreen, and why that matters
• How to structure a content calendar to align with campaigns and goals
• The line between organic and paid content—and when to use each

Episode Tags: Content Strategy, Marketing Fundamentals, Organic Growth, Paid Media, Digital Marketing Education