In this episode, I explain the fundamentals of social media marketing, including platform differences, content basics, and how to get started with a simple strategy.

Topics:

• What social media marketing actually means
• Choosing the right platform (and why you don’t need to be on all of them)
• Types of content to start with
• Frequency vs. quality
• Starting your first content calendar
• Key metrics to track (likes are not strategy)
• The role of consistency and community