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		<title>This is Marketing Podcast</title>
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		<description>Ross Morrone is a lifelong marketer, educator, and strategist with a passion for helping others understand the &#039;why&#039; behind great marketing. With two decades of hands-on experience across higher education, consulting, and digital marketing, Ross brings a unique mix of practical insights and storytelling into every episode of the This is Marketing Podcast.</description>
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		<copyright>© 2024 This is Marketing Podcast</copyright>
		<itunes:subtitle>A podcast about digital marketing, branding, advertising and social media.</itunes:subtitle>
		<itunes:author>Ross Morrone</itunes:author>
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		<itunes:summary>Ross Morrone is a lifelong marketer, educator, and strategist with a passion for helping others understand the &#039;why&#039; behind great marketing. With two decades of hands-on experience across higher education, consulting, and digital marketing, Ross brings a unique mix of practical insights and storytelling into every episode of the This is Marketing Podcast.</itunes:summary>
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<item>
	<title>Getting Started with AI in Marketing</title>
	<link>https://thisismarketingpodcast.com/blog/podcast/getting-started-ai-marketing/</link>
	<pubDate>Wed, 18 Jun 2025 22:59:16 +0000</pubDate>
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	<description><![CDATA[In this episode, I break down how to actually start using AI in your marketing—no coding or tech background required. From AI-generated content to audience analysis and campaign strategy, you&#8217;ll hear how real marketers are using tools like ChatGPT, Canva AI, and more to save time, boost creativity, and make smarter decisions. If you&#8217;re wondering [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[In this episode, I break down how to actually start using AI in your marketing—no coding or tech background required. From AI-generated content to audience analysis and campaign strategy, you&#8217;ll hear how real marketers are using tools like ChatGPT,]]></itunes:subtitle>
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	<content:encoded><![CDATA[In this episode, I break down how to actually start using AI in your marketing—no coding or tech background required. From AI-generated content to audience analysis and campaign strategy, you&#8217;ll hear how real marketers are using tools like ChatGPT, Canva AI, and more to save time, boost creativity, and make smarter decisions. If you&#8217;re wondering [&#8230;]]]></content:encoded>
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	<itunes:summary><![CDATA[In this episode, I break down how to actually start using AI in your marketing—no coding or tech background required. From AI-generated content to audience analysis and campaign strategy, you&#8217;ll hear how real marketers are using tools like ChatGPT, Canva AI, and more to save time, boost creativity, and make smarter decisions. If you&#8217;re wondering [&#8230;]]]></itunes:summary>
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	<title>Social Media 101 – Building a Foundation</title>
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	<pubDate>Thu, 05 Jun 2025 23:04:45 +0000</pubDate>
	<dc:creator><![CDATA[Ross Morrone]]></dc:creator>
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	<description><![CDATA[In this episode, I explain the fundamentals of social media marketing, including platform differences, content basics, and how to get started with a simple strategy. Topics:]]></description>
	<itunes:subtitle><![CDATA[In this episode, I explain the fundamentals of social media marketing, including platform differences, content basics, and how to get started with a simple strategy. Topics:]]></itunes:subtitle>
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	<content:encoded><![CDATA[In this episode, I explain the fundamentals of social media marketing, including platform differences, content basics, and how to get started with a simple strategy. Topics:]]></content:encoded>
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	<itunes:summary><![CDATA[In this episode, I explain the fundamentals of social media marketing, including platform differences, content basics, and how to get started with a simple strategy. Topics:]]></itunes:summary>
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<item>
	<title>How to Create a Brand: Personal vs. Business</title>
	<link>https://thisismarketingpodcast.com/blog/podcast/how-to-create-a-brand-personal-vs-business/</link>
	<pubDate>Fri, 30 May 2025 01:48:45 +0000</pubDate>
	<dc:creator><![CDATA[Ross Morrone]]></dc:creator>
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	<description><![CDATA[In this episode, I break down what makes a brand, how personal and business brands differ, and how to align identity with strategy through logos, voice, and visuals. Topics Covered:]]></description>
	<itunes:subtitle><![CDATA[In this episode, I break down what makes a brand, how personal and business brands differ, and how to align identity with strategy through logos, voice, and visuals. Topics Covered:]]></itunes:subtitle>
	<itunes:episodeType>full</itunes:episodeType>
	<itunes:title><![CDATA[How to Create a Brand: Personal vs. Business]]></itunes:title>
	<itunes:episode>2</itunes:episode>
	<itunes:season>1</itunes:season>
	<content:encoded><![CDATA[In this episode, I break down what makes a brand, how personal and business brands differ, and how to align identity with strategy through logos, voice, and visuals. Topics Covered:]]></content:encoded>
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	<itunes:summary><![CDATA[In this episode, I break down what makes a brand, how personal and business brands differ, and how to align identity with strategy through logos, voice, and visuals. Topics Covered:]]></itunes:summary>
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<item>
	<title>The Strategy of Content Marketing</title>
	<link>https://thisismarketingpodcast.com/blog/podcast/the-strategy-of-content-marketing/</link>
	<pubDate>Tue, 27 May 2025 22:25:11 +0000</pubDate>
	<dc:creator><![CDATA[Ross Morrone]]></dc:creator>
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	<description><![CDATA[In the first episode of the newly revived This is Marketing Podcast, host Ross Morrone—marketer, educator, and strategist—breaks down the one thing that makes or breaks content marketing success: strategy. While most marketers focus on producing more content, Ross explains why purpose and planning matter far more than output. Learn the difference between content creation [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[In the first episode of the newly revived This is Marketing Podcast, host Ross Morrone—marketer, educator, and strategist—breaks down the one thing that makes or breaks content marketing success: strategy. While most marketers focus on producing more con]]></itunes:subtitle>
	<itunes:episodeType>full</itunes:episodeType>
	<itunes:title><![CDATA[The Strategy of Content Marketing]]></itunes:title>
	<itunes:episode>1</itunes:episode>
	<itunes:season>1</itunes:season>
	<content:encoded><![CDATA[In the first episode of the newly revived This is Marketing Podcast, host Ross Morrone—marketer, educator, and strategist—breaks down the one thing that makes or breaks content marketing success: strategy. While most marketers focus on producing more content, Ross explains why purpose and planning matter far more than output. Learn the difference between content creation [&#8230;]]]></content:encoded>
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	<itunes:summary><![CDATA[In the first episode of the newly revived This is Marketing Podcast, host Ross Morrone—marketer, educator, and strategist—breaks down the one thing that makes or breaks content marketing success: strategy. While most marketers focus on producing more content, Ross explains why purpose and planning matter far more than output. Learn the difference between content creation [&#8230;]]]></itunes:summary>
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