This online digital marketing course will help guide you to better understand how digital marketing can help you grow your business. The topics covered in this course include:
Lesson One: Defining your Digital Marketing Goals
In this lesson, I will help you determine what your digital marketing goals are for your business. Do you want to expand your contact list? Create more sales? Increase customer retention? No matter your goals, your digital marketing strategy has to be in alignment.
Lesson Two: Building the Framework for your Digital Marketing Strategy
The framework of your digital marketing strategy needs to revolve around the customer acquisition process. Where do they first engage with you? What are the call-to-actions? How do we expect them to convert? What happens after the sale? In this lesson, I discuss mapping out your strategy from beginning to end and how you can best track the data you are collecting in your marketing strategy.
Lesson Three: Discovering Your Audience Online
Every business that is online has a unique audience that interacts with their business. Understanding this audience allows you to customize content in a way that speaks to them in a personal way. Discovering the who, what and where of this audience can be challenging, but in this lesson, I will show you tips and tricks to build that audience persona and start marketing directly to them.
Lesson Four: Creating a Multi-channel Media Strategy
No marketing strategy is a one size fits all, for that matter, it's not even one size fits most. In this lesson, we analyze the channels available as part of our media strategy. From social media to email marketing back to your website, we analyze the benefits and challenges of a multi-channel media strategy.
Lesson Five: The Content Machine
A good content strategy is part of the foundation that is built between a customer and a business. In this lesson, we discuss how to write content that your audience wants, the opportunity to monetize your content, and how to turn readers into subscribers.