When we think of functional marketing terms we usually use the term “strategy” or “plan”, however, what we are really building is a framework around…
Content is King Content is king. Remember that saying? You still might hear it from time to time but more so now I hear “Content…
Facebook has many offerings for businesses trying to build an audience for their product or service. I will be the first to tell you patience…
It’s expensive. It’s risky. Is Influencer Marketing right for your business? The answer is highly dependent on many factors that you have to consider before…
Use Google Analytics to setup goals and conversions to track how users are engaging with the content of your website. In this quick tip, I…
In my latest podcast episode, Storytelling for your Brand, I talk about how as a business, you have opportunities every day to find stories within…
Facebook released it’s fourth quarter earning yesterday, raising a lot of questions for investors about what the changes of the News Feed might mean to…
I get asked this question a lot: What is branding? The answer is different depending on who you ask, and I have a different answer…
Augmented Reality may be the visual media boom for 2018. For marketers, the question becomes how can we utilize augmented reality to reach potential customers?…
Marketing plans aren’t essential for a business to be successful, but they are important for marketers to keep their quarterly and yearly goals in line.…