marketing

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Jan 16, 2018

Augmented Reality may be the visual media boom for 2018. For marketers, the question becomes how can we utilize augmented...

Jan 23, 2017

Branding - the umbrella of your brand. To me branding is marketing, marketing is branding. You're marketing your brand to...

Sep 15, 2016

When it's time to launch a new business or product, no doubt there are a lot of considerations to be...

Aug 10, 2016

This episode is a recording of my talk at the DoYo Live 2016 digital marketing conference. The topic was How...

Aug 6, 2016

Instagram recently updated its platform in a big by adding stories, similar to Snapchat, but they also added the ability...

Jul 26, 2016

I read this article from racked.com earlier today, and added it to my death of traditional marketing research. In 1997,...

Jul 12, 2016

Much like the trends seen on Facebook and Instagram, parents are getting on Snapchat. I really thought it would be...

Jun 29, 2016

What is branding? What's the difference between branding, marketing and advertising? In this episode of the This is Marketing, I discuss branding...

Jun 8, 2016

The growth of data scientists is exploding right now, with no signs of slowing down, but for good reason. As...

Jun 4, 2016

I joined a startup! Now what? Starting up a business has its challenges, but marketing doesn't have to be limited...

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