MARKETING IN THE DRIVER’S SEAT: USING ANALYTICS TO CREATE CUSTOMER VALUE
I wanted to share this white paper from Google about using analytics to create customer value. It covers some simple...
Building User Persona’s from Multiple Data Sources
By now, your business should be collecting data from multiple sources about your customers - web, social media, POS system,...
Marketing Analytics for Your Business
Analytics is more than just a hit counter on your website. It's data about your audience, content and conversions online....