Social Media Listening
Are you listening to your audience on social media, like really listening? Social media listening is when you monitor conversations that are taking place about your brand, an individual, a product, or anything relevant to your business online. It allows you to jump into conversations and provide expert feedback. In this podcast, I discuss how to take the lead with your social media, and I also discuss Sprout Social, and how this tool can help you improve the social media listening part of your business.