Social Media Listening
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Are you listening to your audience on social media, like really listening? Social media listening is when you monitor conversations that are taking place about your brand, an individual, a product, or anything relevant to your business online. It allows you to jump into conversations and provide expert feedback. In this podcast, I discuss how to take the lead with your social media, and I also discuss Sprout Social, and how this tool can help you improve the social media listening part of your business.