MARKETING IN THE DRIVER’S SEAT: USING ANALYTICS TO CREATE CUSTOMER VALUE

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MARKETING IN THE DRIVER’S SEAT: USING ANALYTICS TO CREATE CUSTOMER VALUE

September 27, 2016 Posted by Ross Morrone Analytics, Marketing

I wanted to share this white paper from Google about using analytics to create customer value. It covers some simple methods of using analytics to better understand data about customers that can be translated into better marketing and advertising planning.

Download the Google white paper here.

Tags: google analytics

About Ross Morrone

Ross Morrone is the host of the This is Marketing Podcast. He has over 13 years experience in the marketing field, and is currently the Director of Marketing at Youngstown State University, as well as a a online instructor for Youngstown State and Brandeis University.

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MARKETING IN THE DRIVER’S SEAT: USING ANALYTICS TO CREATE CUSTOMER VALUE

MARKETING IN THE DRIVER’S SEAT: USING ANALYTICS TO CREATE CUSTOMER VALUE

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MARKETING IN THE DRIVER’S SEAT: USING ANALYTICS TO CREATE CUSTOMER VALUE

MARKETING IN THE DRIVER’S SEAT: USING ANALYTICS TO CREATE CUSTOMER VALUE

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